Panerai Luminor is one of the most famous watch collections that achieved success almost instantly after its first launch. That happened in 1949 when the company introduced a new self-luminous substance called Luminor, which was safer than radium-based Radiomir.
There have been created several other variants from that first patented model, all proudly featuring the unmistakable large dial. In terms of both design and mechanisms there has been great improvement and innovation added to them so that new manufactured models feel just as precious as the older ones.
Featured in movies, having old variations auctioned for huge amounts of money, Panerai Luminor is more than a watch, it is a statement of luxury.