Tag Heuer (Techniques d’Avant Garde) is one the world’s most remarkable watchmakers due to its heritage, connection with sports and lifestyle. Founded in 1860 as a watchmaking workshop in Switzerland, the passion for watches has led the company to set on great heights ever since. Then in the 1960s they were the most popular among automobile racers, both professionals and amateurs. At that time, Heuer was the leading manufacturer of stopwatches and timing equipment so everyone in the business was wearing their watches. In fact, In 1962, Heuer became the first Swiss watchmaker in space. Inventions, patents and discoveries have given birth to unique timepieces in terms of watchmaking. Mastering the entire production process, it’s the company’s mission to deliver products for highest expectations.
“Swiss Avant-Garde Since 1860” is their motto that they’re been rigorously respecting and fulfilling for so long. Proudly holding on to being one of the most famous and high end luxury watchmaker in the world.
Due to its innovative spirit in design and functionalities, it is now deeply rooted in the sport and Hollywood fields, many celebrities showing off the brand’s most loved pieces. Engaged in promoting good environmental practices, its products go through a lot of processes that ensure maximum quality.